P is for...Persuasion

P is for...Persuasion


Katie and Charlotte know how to persuade me to complete tasks when I’m prevaricating, postponing, and procrastinating.  They already have established a common ground and an emotion connection with me.  They know how to make their cases compelling by appealing to my values, including my desire to make a positive difference in other people’s lives.  They offer help and gear their approach to my decision-making style.  And when all else fails, they direct their efforts to what drives me in combination with my needs and desires.  While my latest book Persuasion & Influence For Dummies (P&IFD) is filled with useful techniques and insights into how to persuade people to do what you want them to do, here I share a few simple thoughts and tips that can lead to a big difference.

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